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Pink Globalization : Hello Kitty's Trek across the Pacific Condition:Very Good and the value of noticingIn Pink Globalization , Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalizationthe spread of goods and images labeled cute ( kawaii ) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the