All Marketers are Liars : The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All Condition:Like New This text contains diverse and

This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field

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All Marketers are Liars : The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All Condition:Like New This text contains diverse andSeth Godins three essential questions for every marketer: Whats your story? Will the people who need to hear this story believe it? Is it true? All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen thats virtually the same car. We believe that $125 sneakers make our feet feel betterand look